Login
FREE SHIPPING on US orders over $100!  

Ballgame Tutorial

Posted on September 19, 2016 by Holly Reed

Everyone needs their pre-game pump up, up to bat big hittin’ jam and their post game celebration song. Find some of our faves on Spotify (username fave4hair) and snag our swag with playlists along with this amazing look complete with tutorial for the big game.

  1.  Start by section off the top section of your hair. (Prep hair with workable wear to add control when braiding).
  2. Begin to Dutch 3 Strand braid the top section back to the crown of the head.
    Dutch Braid How To: Start with 3 strands, cross the right strand under the center strand, cross the left under the center strand. Repeat this process, but start to add hair into the right and left strand before crossing under center.
  3. Squeeze pea size of Smooth for Sure into hands and run through the remainder of hair. Gather all hair up into a ponytail, right at the end of the braid.
  4. Secure all together with a ponytail.
  5. Grab a tiny strand of hair from the ponytail, spray with Style Stay and wrap around elastic. Secure with a bobby pin.
  6. Finish off the look with Flex Reflect to add shine!

Tutorial by Lead Style Expert Amanda Diedrich

Continue reading →

Making the Product: Smooth For Sure

Posted on June 15, 2016 by Alex Andrews

Upgrades: new phones, first class flights, app features (hello hilarious Snapchat face lenses), the latest security gadgets. All stuff we looooove and technology is to thank for each of them. Call us crazy, but every once in a while even us fave4 girls go a little tech-y and it shows up in your favorite products.

Part of the responsibility as your favorite haircare brand is making sure we’re always on our game: bringing you the BEST formulas possible. So we promise to constantly reinvent our products, stay up to date on advanced ingredients, and push ourselves to always be better. We also promise to listen to you, our favorite fanatics, and your feedback. This is why we’ve decided to put a lil extra lovin into Smooth For Sure. We discovered making small tweaks to our exclusive blend of smoothing and heat protecting ingredients made a major difference. The new Smooth For Sure gives you softer, silkier results without weighing your hair down while protecting against heat tools up to a hot hot hot 450°.

So what does the product upgrade process look like? We work closely with our fave chemists, who create samples of the products we dream up, adding in the fave4 signature Secret Sauce… the extra attention to details, perfect blend of ingredients and yummy level of fragrance.

Then the product goes around the country for testing in various climates: the fave4 girls, our Style Experts, and Jessie Decker sign off on every product after using it personally. If we don’t all love it, it’s a no go. But when we all love it… that’s when the magic happens and we know the Secret Sauce has been measured out juuuuust right. It’s ready for launch, and we hustle to get it in your hands quickly.

Introducing: new Smooth For Sure. Call it the Upgrade, 2.0, Latest Version, Best Yet. Whatever it is…. It’s a win!! 

Your faves just keep getting better. 

Continue reading →

Our Fave Stylists - Victoria Peek

Posted on April 15, 2016 by Alex Andrews

“What’s your favorite beauty hack?”

My fave beauty hack would have to be using a sock to create soft, beach waves. I always do a little happy dance when I score a matchless sock doing laundry. I cut the tip of the sock and roll it into a bun. While my hair is damp I always apply Up for Air and Twice as Thick cream. Then I use the sock to put my hair in a high pony tail. Once your pony is in place use another sock bun to roll the hair into a bun. I wear the bun out for the day, sleep in it, and then rock the beach waves the next day. Texture Takeover spray is always an added bonus to this look. It’s always a hit with lots of compliments.
Enjoy xoxo- Victoria
P.S. Don’t forget to lock the waves in place with Style Stay.

Victoria Peek

@vpeek

Continue reading →

 
Scroll to top